Past Events
At our exhilarating gastronomic Food Roadshow 2024 in Johannesburg
(South Africa), visitors got to experience an array of authentic Singapore and Asian food products.The event showcase some of our best Singapore and Asian food businesses, bringing them to a growing and burgeoning African market, and introduced them to African food centric businesses, as well as consumers and expatriates who are exploring new tastes, and new frontiers in dining.
Photo Showcase
Singapore & Asia Food Fair 2023
@Outdoor Arena of Montecasino in Johannesburg
4th to 7th May 2023
Chuan Ji 's authentic hainanese snacks
Debuting in South Africa, their authentic hainanese products attracted curiosity.
Tasting of our Asian products
The tasting of novel Asian products brought on smiles from some South African business visitors.
Partners & Particpants Networked
Participants' showcase nicely done with help of assiatants engaged from South Africa.
Yang Le's business owner with assistants
Yang Le's business owner taking a shot with assistants from South Africa. It was a good way to understand their work culture.
Bowl & Bowl business owner with assistants
Bowl and Bowl Business owner providing instructions to the assistants, and it was great team work with the South Africa team.
Traing chefs and cooks were event visitors
The event had South African training chefs and cooks as visitors who were excited and open to Asian products which may be novel to their food culture.
Event in Action
Networking dinner
Good networking dinner with Singapore business owners cnnecting with South African partners and business prospects
New connections in South Africa
Singapore business owners posing for a shot with South Africa partners after a night of conversations
Singapore business owners enjoyed int-connection
In South Africa, Singapore business owners also get to know one another with great cameraderie.
_edited.jpg)
Beyond borders, with excitement
Beyond just dinner, excitement abuzz in a new market with business owners sharing good flow of conversation and posing for pictures with South Africans.
New friendships abound
Dinner activities made a great way to forming new friendships, and with good fellowship, the dinner created opportunities for participants to share their businesss expriences.
Where cultural exchange was meaningful
Toast to new connections being formed as Singapore business owners and South African givernmental officials and team come together to share a meal.
Networking@Dinners
Posing for a shot after presentation@Bid Food
Participants coming together for a shot after a field study presentation by South African team at Bidfood which is a leading food service supplier in South Africa.
Product understanding of South Afruca's food market
Presentations by the retailers and food grocers are insightful for understanding their product markets as food cultures are different according to various market needs.
Visit to a retailer Pick & Pay in South Africa
Pick & Pay is a known retailer chain and the study tour to one of their Pick & Pay store was a great way to learn about the Suuth Afrcan retail market.
Storage and warehousing is all part and parcel of logistics when exporting to an overseas market, the market study tours brought participants to understand too logistiics in South Africa.
Field study tour for market study
Field visits are ways to forming essential connections too besides just familiarizing with their retail food market.
Event host candid with South African grocer tour host
The market study tours and field trips are effective for understanding first hand what are the foods good for entering the South African market and also to learn how the food chain works.
Understanding the market
